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Tanishq announces the winners of ‘My Expression 2’
Asmita Deept won the largest co-creation activity hosted by Tanishq for their upcoming new work wear collection Mia
June 12th, 2014, Bangalore: Tanishq, India’s leading jewellery brand today announced the winners for Mia ‘My Expression 2’ – the largest co-creation activity hosted by the brand for their upcoming new work wear collection Mia. With over 10,000 idea submissions online from India and overseas, Tanishq has finally selected its top 10 winners who will shape their inspirations and ideas into reality in the form of Mia collection. Asmita Deept from Bangalore is one of the 10 winners of Mia ‘My Expression 2’. Her design ‘Incognito’ caught the attention of jewellery admirers across the city.
Speaking on the occasion, the winner Asmita Deept said, “I am delighted to see my design make it to the top 10 designs list. I want to thank Tanishq for coming up with something unique like ‘My Expression 2’ which gave young and aspirational designers like us, an opportunity to do something innovative and see our imagination become a final product. I am confident my design is aligned with Mia’s characteristics and will be admired by jewellery lovers and working women in Bangalore and outside.”
Asmita’s piece ‘Incognito’ is a pendant which is designed taking inspiration from Celtic art. The pendant has four units of motifs arranged to give the pendant a complete look. The lower cuboid has a slot in which the microchip of the data storage device can be inserted. Now, women can carry their data storage device with them wherever they go in a diamond studded gold pendant.
Sandeep Kulhalli, Senior Vice President – Retail and Marketing “My Expression has got a great response from the start and now we are excited to announce the top 10 winners whose design will be a part of the upcoming work wear collection Mia. This initiative has been an interactive platform to engage with our customers and fans.” He further adds, “This engagement has also helped us secure useful insights on Tanishq’s jewellery collection, alongside find intelligent, creative and smart young designers with great ideas.”
‘My Expression 2’ has acted as a stepping stone for budding jewellery designers across the world. This year the top 100 ideas qualified basis the number of ranks that each idea garnered online along with the ranks given by the jury. The 3-member jury comprised of Revathi Kant, Associate Vice President – Design, Innovation and Development, Tanishq, Shimul Mehta Vyas, Mentor, Textile Apparel and Accessory Design, National Institute of Design (NID) and Nisha Jhagiani, Fashion Director, VERVE. The final 10 winners will see their ideas culminating into actual jewellery pieces in the next collection of Mia along with a prize money of INR 1,00,000.
All the 10 winners designed their winning entry by drawing inspiration from various sources.
Name / City / Design Inspiration
Mahek Gulati / Mumbai / Party to office
Madhura Bhogale / Mumbai / Petals
Hemanshi Sagar / New Delhi / FROLIC – Let’s Celebrate
Gayatri Kher / New Delhi / Puzzled
Kanika Jolly / Lucknow / Wings of freedom
Teamea / Margao, Goa / Convertible
Swarnali / Indore / Scroll Style
Asmita Deept / Bangalore / Incognito
Asima Banerjee / Kolkata / Windmill
Valaikodi V.A / Chennai / Abacus
Details of winners and their designs are also available on mia.tanishq.co.in/myexpression/
Tanishq jewellery, from the Tata Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires.
Tanishq, India's only national jeweller offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently includes 165 exclusive boutiques in 92 cities, making it India's first and largest jewellery retail store chain.