China is a land of diverse culture. It's a land shrouded in mystical trance. It's a land of sensitivity and of spiritualism. And all of these reflect in the diverse and exotic cuisine that the land offers. India is no stranger to Chinese cuisine. The mushrooming of Chinese eateries all across bears testimony to the tremendous popularity that the Far Eastern cuisine enjoys in this part of the world. In this process, however, something was lost. Lost was the actual essence of Chinese cuisine. Lost was the authenticity of the food from the mystic land. What were offered in the innumerable restaurants were cheap Indianized versions of the great cuisine with a blatant disregard for the authenticity.
This kindled a desire. A desire to restore the splendor of Chinese Cuisine. A desire to present Chinese food the way it should be. A desire to offer the most authentic of Chinese Cuisine. A desire to offer five star value at non-five star prices.
And it was this desire that led to the opening of the first Mainland China outlet in Mumbai in the year 1995. The philosophy was to propagate the wonders of various cuisines from all major provinces of China. Be it Hubei or Yunan, Cantonese or Sichuan, the idea was to have a comprehensive representation.
And it didn't take much time for people to realize the difference. The difference in what they were used to and what the restaurant offered. The distinctive difference in taste of Indianized Chinese as against authentic Chinese. And people came to swear by it. The restaurant was able to garner tremendous respect among the discerning Mumbaikars within a short span of time. Following this success, Mainland China soon entered the cities of Bangalore, Hyderabad, Kolkata, Pune, Chennai, Delhi, Gurgaon, Guwahati, Nasik, Ahmedabad, Baroda and Chandigarh. Wherever Mainland China opened, it was received with the standing ovation. Over the years, people have come and recognized the quality of food and services that the name Mainland China represents.
Today, Mainland China is the largest chain of fine dining eateries in the country. And it enjoys an Equity that is enjoyed by no other stand-alone restaurant chain.